Vicente Velazco

Visual Communicator

Hello, that above is my name and The Pathfinder is my designer alter ego.
Born August 30, 1982 in Caracas, Venezuela but currently living in Los Angeles CA.
Graduated in 2010 as "Graphic Designer" from the “Pro Diseño” institute.
Been working as a freelancer for 14 years in Visual Communication.
Download my CV

Me as designer on,

Understand human dynamics in isolated situations to create digital metaphors, virtual environments or user experiences has been a joyful challenge for me since I started my naïve approach to this subject. Analyze how the perception of an interaction works and translate that into a function, the simplification of processes and adaptations of communication strategies into digital ecosystems have become my passion.
Translate everything I can perceive without my eyes into an image, have always been a natural skill for me, from the moment my kinder teacher called my mom because I spent the whole day drawing, up to the final decision of becoming a professional in visual communication. I am amazed by the possibility of taking an idea, concept or strategy, turn that in to a combination of graphic signs and communicate a message with them.
For me is like an intellectual puzzle, to first interpret a business strategy or simply dig deep into an idea that you want to communicate, identify which are the most suitable signs, forms, colors and types, then combine them looking to create harmony, impact, eye pregnancy and visual identity. And after all that, be able to conceive a new graphic symbol that will become the visual identity of something new.
I’m just a huge fan of animation, a tremendous geek of it, but as a professional I’ve been trying to understand it as another valuable visual sign of the visual communication world. Make visual interpretations of the sound, by creating graphic dynamics to accompany live music is my hobby as a Vj. I just love to give people something to be visually lost on a huge screen while they listen to music.

Gadgets, Software and Skills


  • PC Desktop (built by me): AMD FX-8, 32GB RAM, 4GB ASUS HD7.
  • Laptop SONY VAIO T: INTEL i7, 16GB RAM, 2GB Nvidia GT7.
  • Camera CANON 7D.
  • MIDI Controllers Nano KORG [ NanoPad, NanoKontrol y NanoKey ].


Windows and Mac, I’ve always worked on Windows and also built my own PCs, from my first 486 to my current ADM FX-8 work station. I also have worked with the Apple OS without any problem; it is just a matter of preferences.

Design Software skills

Everything listed below has been self-taught, in reaction to different project’s needs, academic tasks and personal curiosity.


  • Photoshop
  • Illustrator
  • DreamWeaver
  • AfterEffects
  • Premier
  • Audition
  • InDesign
  • Flash
  • FireWorks
  • Bridge

Web Languages

  • HTML5
  • CSS3
  • Js

Microsoft Office

  • Word
  • Excel
  • PowerPoint

Academic Info

Institution: N.E.U. Nueva Esparta University.
Location: El Hatillo, Edo. Miranda, Venezuela.
Title: 4th Semester in Design Business Administration.
Academic period: 2001 – 2003
Institution: Pro Diseño.
Location: La Florida, Caracas, Venezuela.
Title: Graphic Designer.
Academic period: 2003 – 2010
Institution: U. E. Nuestra Señora del Rosario.
Location: Baruta, Edo. Miranda, Venezuela.
Title: High School graduate in Science.
Academic period: 1995 – 2000


  • Spanish [Mother Tongue]
  • English
  • Japanese

Work experience

Vippo – E-Wallet Platform for LATAM

Position: IA (Information Architect).
Role: User Experience Designer.
Objective: Create an user experience based on an digital wallet context for Latin America.
Specialty: Visual Communicator, IA, UX and UI.
Educatablet Servicios C.A. – K12 Web Tools and Mobile Apps Development Company

Position: IA (Information Architect).
Role: Lead Designer, IA, UX and UI Designer.
Objective: Understand the user under the process context to design the information flow.
Specialty: Visual Communicator, IA, UX and UI.
AW Oveja Negra Saatchi & Saatchi, Venezuela. The Lovemark Company - Advertising Agency.

Position: UX Designer.
Role: Virtual Experiences Consultant.
Objective: User study for business intelligence oriented to mass consuming.
Specialty: Visual Communicator, IA, UX and UI.
Corporación Simple 77 C.A. Web and Mobile Professional Services Company.

Position: Web Developer.
Role: Design and mockup web products.
Objective: Design digital strategic solutions for microbusiness.
Specialty: Visual Communicator.
NP Imagen C.A. Web Design service Company

Position: Web Designer.
Role: Interactive Leader.
Objective: Web tools design and Brand identity.
Specialty: Visual Communicator.